Seems a bit early to me. They said you needed to renew by March 8th in order to qualify for seat relocation.
Also interesting I got an email. In the email it states that if you renew online you get a 20 dollar gift card to spend on food/drink in the stadium. Is nice, but I don't know if many people are going to strictly renew online as there is no "pay in installments" option online, you have to pay it all up front at once.